Work with Media & Government

Main Principles
  • The Company maintains a†dialogue with the Federal Government and with governmental agencies to†improve legal regulation of†the oil and gas industry, and to†promote a†favourable investment climate in†Russia.
  • Gazprom Neft liaises with the press-centres of†regional administrations in†Yamalo-Nenets and Khanty-Mansiysk Autonomous Districts and also in†Omsk Region as†part of†its cooperation with sub-federal levels of†government.
  • Gazprom Neft has its own Regional Policy Concept, which has been implemented since 2010 and ensures that the Companyís work with Russian regions is†on†a†systematic basis.

Information Policy & Interaction with Government

Main Aspects of Work with Media and Government

Gazprom Neft continued to†work closely in†2011 with stakeholders in†government and society, based on†principles of†dialogue and partnership.

The Company promotes transparency by†informing stakeholders about all aspects of†its business. The Company published 120 official communications during 2011, and top executives gave 34†interviews to†mass media. Press tours were organised to†the Yeti-Purovskoye field (operated by†OJSC Gazprom Neft-Noyabrskneftegaz) and the Omsk Refinery.

Internet sites of†Gazprom Neft Group and its companies remain the main tool of†communication with external audiences. All Group websites were tied into a†single integrated system in†2011, which has made information about Group business more accessible to†stakeholders.

Gazprom Neftís corporate website topped a†rating of†websites of†Russiaís 30†biggest companies listed in†the RTS Classic share index in†2011. The number of†visitors to†the site increased by†53% last year in†comparison with 2010.

Main advertising tools used by†Gazprom Neft in†2011 were national†TV (reaching at†least†80% of†the customer target audience), and outdoor advertising including non-standard media (reaching at†least†40% of†the target audience). Radio, print and digital news media were also used.

The Company has traditionally favoured sports sponsorship as†a†means of†promoting its brands and securing customer loyalty. In†2011, Gazprom Neft continued its cooperation with Zenit Soccer Club, and with Avangard and TsSKA Ice-Hockey Clubs, whose games were broadcast by†leading national†TV channels and enjoyed high audience ratings.

By†supporting professional sports clubs, Gazprom Neft obtains rights to†use players and athletes in†its promotional and†PR campaigns: two campaigns have been developed that promote the Companyís new G-Drive fuel brand with the help of†players in†the Russian national ice-hockey team and Zenit soccer players. Sportsmen have also taken part in†special events for the Company, including new filling station openings.

According to†independent market research findings, spontaneous awareness of†Gazprom Neft filling stations reached†42% by†the end of†2011, representing an†improvement of†13†percentage points compared with late 2010. Prompted awareness of†the brand in†regions of†presence added 9†percentage points to†reach 81%. Gazprom Neft is†now in†strong second place among filling station chains in†Russia by†all main image and recognition criteria.

Gazprom Neft plays an†active part in†ongoing dialogues concerning legal regulation in†the oil and gas industry and creation of†a†favourable investment climate in†Russia. In†2011 the Company took part in†working groups developing an†oil and gas industry roadmap up†to†2020†as well as†the final version of†a†new tax system for the industry, which has already been partly implemented (in†the form of†the 60/66 customs duty system). Gazprom Neft specialists also helped in†expert assessment of†the Government Regulation, ĎMeasures to†Reduce Flare Burning of†Associated Petroleum Gasí, taking account of†specific features of†new, small-scale and remote fields.

The Company reached agreement in†2011†on favourable terms of†access to†the Arctic Circle-Purpe oil pipeline, which will be†built at†the expense of†OJSC†Transneft.

The Company is†also working with other Russian oil and gas producers, the Ministry of†Energy, the Ministry of†Industry and Commerce, and Rostekhnadzor (the industrial standards agency) to†assist a†transition from directives to†objectives as†the basis for safety regulation at†processing and petrochemical facilities. The new approach will allow more flexibility in†selection of†project solutions, reduce capital construction costs, and improve levels of†quality and safety.

Gazprom Neft, together with other oil companies, has also been involved in†negotiations with the Government of†Khanty-Mansiysk Autonomous District in†a†joint effort to†improve regional tax regulation.